Elf Arakawa's Younger Sister 'Minami' Starts Entertainment Activities! Becomes Exclusive Model for Mama Magazine 'I LOVE mama'

• Minami Arakawa, younger sister of Elf Arakawa, joins 'I LOVE mama' magazine as an exclusive model, gaining popularity for her resemblance and cuteness on social media.
• 'I LOVE mama' magazine, part of HJ media company, relaunched in 2022 to support modern mamas nationwide with a focus on gal mama content.
• HJ media company, based in Shibuya, Tokyo, operates various media businesses, contests, talent agency, and more, aiming to discover and promote talents among Gen Z and teens.

The younger sister of Elf Arakawa, 'Minami,' has joined as a new exclusive model for the young mama magazine 'I LOVE mama.' Minami's sister is Arakawa Hazuki, a member of the popular comedy duo 'Elf' known for their gal comedy. When Minami made her first appearance on her sister's YouTube channel 'Elf Arakawa's Gal is Unbeatable,' she received overwhelming comments about their resemblance and cuteness, surpassing 1 million views.

Minami, born on June 29, 1998 (25 years old) from Osaka, is a mother of two children and is active on Instagram. 'I LOVE mama' magazine, known for its success with gal mama content from 'Koakuma ageha' and 'Happie nuts,' was launched in September 2008 as a special joint issue titled 'mama nuts × ageha.' It sold 150,000 copies within three days and an additional 30,000 copies as a special edition, showcasing exceptional sales.

After a hiatus in 2014, the magazine was relaunched in 2022 with a new concept of supporting shining mamas nationwide, focusing on modern mama content through web and print media. The company HJ operates media businesses such as 'egg,' 'nuts,' 'Koakuma ageha,' 'I LOVE mama,' 'KOGYARU,' and 'Shishunki Roku,' and organizes contests like 'High School Miss Contest' to discover new talents among Gen Z and teens. They also offer advertising services, operate restaurants, organize fashion shows for teens, manage a large-scale talent agency, and produce idols.

Located in Shibuya, Tokyo, the company was established in February 2006.